A/B testing is the only tool that allows you to test business hypotheses in a relatively fast, cheap and reliable way. Our training is based on the experience gained in creating an A/B testing platform for Allegro (the 10th largest e-commerce platform in the world). It teaches professional A/B testing, regardless of the technical platform used.
Examples of using A/B tests:
Learn from lecture supported by slides
Complete practical exercises
The training consists of lectures, discussions and workshops. Trainers have extensive experience in all dimensions of testing: technical, business, product, scientific and organizational. They also have didactic preparation - they have trained hundreds of people internally.
Workshops have various forms, depending on the needs and skills of the participants. They can be based on creating an experiment or performing calculations for tests in the R package or Python.
The training is designed to build knowledge and skills incrementally. It starts with simple but useful processes and ends with advanced techniques.
After this course, you will be able to consciously use platforms such as Optimizely, Google Optimize, VWO. Additionally, for companies implementing A/B tests, we offer post-training consulting with our experts.
The workshop lasts 2 days, but it may be shortened to 1 or extended to 3 days.